Why whimsy really isn’t funny

IMAGE: @@KHRYKINAS, @V.GRIBANOVA

The arguments that must be going on in FMCG companies between marketing and sustainability/legal/finance teams right now over the ‘#whimsy’ trend must be wild!

A new trend has spread over social media for ‘bedazzling’ your stuff and body with rhinestones and plastic gems in the name of being more ‘whimsical’ and playful.